The inspiration behind this project was to give a museum a brand refresh that would captivate visitors with a new and innovative approach. Drawing from my deep admiration for the Museum of Torture, I felt compelled to breathe new life into it. It became evident to me that the time had come to veer away from the overly theatrical and stereotypical portrayal of medieval torture, and instead, embrace a refreshing and modern interpretation. By infusing contemporary design elements, interactive exhibits, and thought-provoking narratives, the revitalized museum would offer a truly immersive and enlightening experience to every visitor.