BRANDING 
ROLLOUT 

The inspiration behind this project began with a desire to craft a coffee brand that blends bold flavor with the striking visual language of tattoo culture. To bring that vision to life, I created all of the illustrations and lettering by hand, drawing heavily from the timeless artistry of traditional Americana tattooing. Every element of the brand is designed to capture the spirit, attitude, and storytelling power within the art of tattooing.